I provided some possible explanations on why Vital Radiance failed in my article Update on mass-market brands. For more about Revlon and its dropping Vital Radiance as part of its restructuring plan, read Revlon cuts 250 jobs, dumps cosmetics line in restructuring plan.
Susan McGraw for Vital Radiance
I'm going to miss Vital Radiance model Susan McGraw, however. She's cute, and I love her salt'n'pepper hair.