Bare Escentuals' Be a Force of Beauty advertising campaign

The New York Times had a feature on Bare Escentuals' much ballyhooed "Be a Force of Beauty" advertising campaign: Beauty Might Not Be Blind, but the Casting Call Was.

According to the NYT:

To find models that represented the elusive notion of beauty, the company held a blind casting call for women ages 20 to 60. Representatives from Bare Escentuals did not see the women who applied until they were selected for the campaign. Instead, they asked more than 270 women to complete a questionnaire about who they were and what they were like.

“My agent wouldn’t even tell me who the company was,” said Keri Shahidi, 42, one of the women chosen for the campaign, because the agent did not want the knowledge to affect her answers. The list was then whittled to 78 women, who were chosen based on their answers to the survey and brought in for interviews with casting agents. That list was reduced to 26 women, and after an a additional round of interviews, five women made the final cut.

Not seeing the women before they were chosen, Ms. Blodgett said, was a bit nerve-racking. “Do you know what a huge risk that is? What if all five of them were blonde, blue-eyed and 30?”

The follow-up trailers suggest that the casting agents screened the women by answers to questionnaires and audio interviews alone - sight unseen.  I have a hard time believing that these attractive women were selected through answers to questionnaires and audio interviews alone.

Treat it, don't conceal it

Temptalia, who might be the foremost beauty blogger in the blogosphere, asked, How do you conceal acne?

My answer: treat it, don't conceal it.  I think that concealer only draws attention to pimples - or else I'm not that skilled in applying concealer.

Paula Begoun's 2% Exfoliating BHA Lotion

When I got pimples, I used Paula Begoun's Exfoliating 2% Beta Hydroxy Acid Lotion and applied a thin layer of mild 5% or less benzoyl peroxide lotion (less expensive store brands are available) to treat the pimple.  I would apply hot water compresses (soak a washcloth in steaming hot water, let cool slightly, wring out the washcloth, and press) to bring the pimple to a head.  I don't recommend that others follow my example, but I have been known to pop the pimple once it comes to a head.

Nuance Salma Hayek

Salma Hayek has made the transition from being a Mexican telenovela actress to being a force to reckon with in Hollywood - nominee for Best Actress Oscar for Frida and producer for Frida and Ugly Betty, which itself was based on a telenovela.

Now she’s rolled out Nuance Salma Hayek, a line of skin, hair, and body care products and cosmetics for CVS. The cover story for the September 2011 issue of Allure gave her an opportunity to promote her line (the line between editorial and advertising in beauty and fashion magazines is razor thin).

Salma Hayek on the cover of the September issue of Allure

Buy one get one 50% off specials, CVS ExtraCare rewards, and $5 rewards for $50 spent on beauty products at CVS provided incentives to buy Nuance Salma Hayek cosmetics.

I tried Color Vibrance Lipstick in My Favorite (a pinky shade) and Paprika.  While My Favorite went on smoothly, Paprika had poor color payoff (I seek color payoff when it comes to red lipstick), was uneven in its application, and the color wasn't true.  I returned Paprika to CVS.  My husband was surprised that CVS accepts returns on cosmetics.

I'm a sucker for standout packaging, and the Beautiful Blends Eye Quad and Perfect Lips Lip Quad are packaged in a unique pod in which you open the "petals":

Perfect Lips Lip Quad

Other interesting products are:

• Front and Center Concealer and Brightener, which looks a lot like LORAC's Double Feature Concealer/Highlighter (minus the rollerball)
• Lights, Camera, Action Eye Trio, a single wand that contains "creamy eyeshadow, shimmery highlighter and eyeliner"

The packaging is adorned with delicate long-stemmed flowers - certainly not the bold designs of her talented brother Sami!

Using eyebrow pencil as an eyeliner

I discovered another use for the YBF Automatic Eyebrow Pencil, but it could work with any taupe-colored pencil.  I use it to fill in gaps on my lower eyelashes - simple dot on the eyebrow pencil in the gaps of your eyelashes.

YBF Eyebrow Pencil

YBF Automatic Eyebrow Pencil

YBF Automatic Eyebrow Pencil is an automatic pencil (no need to sharpen) in a universal dark taupe color. It has a mascara-type brush on the other end.

Before using the YBF Automatic Eyebrow Pencil, groom your brows by brushing them. Start at the inner edge of the eyebrow and brush upwards and outwards following the shape of the eyebrow to the outer edge.  I prefer using an eyebrow brush to the brush on the YBF Automatic Eyebrow Pencil.  Then use short, feathery strokes to apply the YBF Automatic Eyebrow Pencil.  Again, apply upwards and outwards.

I have full eyebrows and don't like to tweeze or wax them. I do have my hairdresser dye my eyebrows when she colors my hair. I use the YBF Automatic Eyebrow Pencil only to fill in my eyebrows on the outer corners.

You may purchase the YBF Eyebrow Pencil, two for $20, from HSN.

Disclaimer: The YBF Eyebrow Pencil was supplied by the representative for YBF Beauty.

Surprising advice from L'Oreal

"Over-moisturizing can train skin to think it doesn't need to produce its own moisture. Moisturize when needed, but don’t overdo it." From Twitter.

Amazing.  I would have thought that it's L'Oreal's business to push the use of moisturizer - kinda like the advice to shampoo, rinse, and repeat.

Jackie of Belen Echandia wrote, "hahah they have a very good marketing team I'd say. That's exactly what they wanted you to think :)."

Today's makeup

What I'm wearing:

• Coral crinkled silk bracelet length jacket from Talbot's
• Ivory tank top
• Straw-colored linen blend trousers from Talbot's
• Bronze-metallic comfort sandals by NAOT

Paula's Choice Sheer Cream Lipstick SPF 15

My makeup:

• Laura Mercier Eye Basics in Linen
• Nuance Salma Hayek Length Extending Lash Serum
• L'Oreal Paris Voluminous Mascara in black - thanks, Sam Fine, for this recommendation
• Nuance Salma Hayek Tinted Moisturizer in Light
• Paula's Choice Sheer Cream Lipstick SPF 15 - color discontinued

Fashion Fair appoints Sam Fine as Creative Makeup Director

Fashion Fair Cosmetics Appoints Celebrity Makeup Artist Sam Fine as Creative Makeup Director.

From wwd.com

This is welcome news.  Some while ago, I posted an link on Facebook to a news item about Fashion Fair's plans to make over its brand.  One person said, "About time!"

I had the pleasure of interviewing Sam Fine for this blog: see Part 1 and Part 2 of my interview.

Follow me on Twitter

After a long hiatus, I'm jumping back into social media.  Follow me on Twitter for frequent updates - my handle is thestylepage.

I'm planning to blog about Nuance Salma Hayek cosmetics, available exclusively from CVS.

IMO The ladies recruiting for Mary Kay are abusing #beauty discussion forums

Distributors for Arbonne and Motives by Loren Ridinger are also abusing discussion forums for self-promotion.