Thursday, June 26, 2008
I've already written that I skip the first half hour of TLC's What Not to Wear (Stacy irritates me) to watch Carmindy and Nick Arrojo work their magic in the last half hour. Now Nick Arrojo has used his fame to start up an eponymous hair care line Arrojo, which is available at the tony Space NK boutique.
As for Carmindy, she has partnered with Sally Hansen for the Natural Beauty Inspired by Carmindy color cosmetics line. In my review, I wrote, "I suspect, however, that Natural Beauty Inspired By Carmindy will last only as long as TLC's What Not to Wear is shown on TV."
Now I'm more pessimistic. Only one of the various CVS stores that I visit in Northern Virginia carries Carmindy's line, and there it's hidden away from Revlon, L'Oreal, Maybelline, etc., right by nail care products. Hello! It might be Sally Hansen, but it's not nail care!
The competition for shelf space and placement is intense, and clearly Natural Beauty Inspired By Carmindy has lost out. It's only a matter of time before Natural Beauty Inspired By Carmindy disappears.