Sunday, October 31, 2004

Major updates to Fashion pages

Categories: , ,

Many new links have been added to the Fashion pages of The Style Page. notified The Style Page that they have expanded into apparel.

The Style Page also received a request from Emma Gordon Handbags, which is based in London, to list their website. Check out their collection of fabric handbags. Below is the Grace handbag:

Friday, October 29, 2004

Mascara reviews - Rimmel, Physicians Formula

Categories: ,

It’s been said that once women find a mascara they like, they stick to it. The Style Page is no exception. Several years ago, I discovered Maybelline’s Volum’Express mascara and stuck to it. I take advantage of sales to stock up. I like the way it thickens my eyelashes and doesn't clump. However, I am a sucker for new ways of packaging cosmetics.

Volum’Eyes Instant Full Volume Comb Mascara from Rimmel

Rimmel Volum’Eyes Instant Full Volume Comb Mascara features a comb rather a mascara brush. One would think that the comb would separate lashes and prevent clumping, but it doesn’t. After applying this mascara, my lashes looked like the spiky eyelashes that Cher had in her Sonny & Cher Comedy Hour heydey. In that way, the store displays featuring Kate Moss with a curiously clean mascara wand are misleading. Shop Rimmel at Wal-Mart.

Lash-in-a-Tube® Full Coverage Cream Mascara from Physicians' Formula

Physicians Formula Lash-in-a-Tube Mascara is also billed as a volumizing mascara. While this mascara doesn’t clump like the Rimmel mascara, it doesn’t build volume. Shop Physicians Formula at major drugstores and discount chains.

After applying mascara, I brush my lashes with a mascara wand salvaged from a tube that I discarded. But if you like a good gimmick (as I do), you can also use Paula Dorf’s Mascara Fan ($16). Shop Paula Dorf at Sephora.

Beauty from Kohl's Department Stores

Categories: ,

The marketing of cosmetics is a strange business. Sears rolled out its Circle of Beauty concept comprising fragrance, skin care, and color cosmetics with much fanfare, and then decided to exit the beauty business only a few years later. JC Penney announced it too was getting out of the beauty business and stopped carrying Iman, Color Me Beautiful, and Ultima II at its stores. The decisions of Sears and JC Penney to get out of selling cosmetics was a blow to Avon, which expected to market its beComing line through these retail outlets. Avon therefore had to rely on its traditional means of selling (sales representatives, carts at the mall) to market beComing.

Discount stores have sought to distinguish themselves by selling products its competitors don't have. Wal-Mart sells Coty's Rimmel, while Target sells a cosmetics line from makeup artist Sonia Kashuk. The beleaguered KMart Corporation is not selling an exclusive line of cosmetics, but given the energy it's put into advertising its new clothing lines (including ads in Vogue), I wouldn't be surprised if KMart rolled out its own line of cosmetics.

I have already written about Walgreen's selling IsaDora cosmetics from Sweden and CVS's selling Lumene Cosmetics .

Mid-priced stores such as Caldor and Upton's have gone out of business altogether, and the market leader in this category is clearly Kohl's. Kohl's has entered into marketing cosmetics in a most audacious way. It has partnered with the Beauty Bank division of Estee Lauder Companies to establish three cosmetics lines in its stores. The three lines are good skin, American Beauty, and Flirt!

good skin offers skin care products, of course. The packages are color-coded according to complexion. Good skin care also offers foundation and concealers.

American Beauty features a real American beauty – Ashley Judd – as its “face.” I have been in love with Ashley Judd ever since seeing her in the movie Simon Birch and linger over magazines on which she’s featured on the cover, but even she can’t excite me in this cosmetics line.

Flirt! is the most captivating of the three cosmetics lines. It’s targeted to younger consumers and features a wide range of colors (and of course, shimmer). The Style Page judges a cosmetics line by its selection of eye shadows, and Flirt! offers a wide variety of both matte and shimmery colors. The boxes are color-coded and the eye shadow container slides open and a mirror pop ups (great packaging, but needless). The Style Page bought Dreamy Eyes Eyeshadow ($10) in Mellowtini, a shimmery olive that would be appropriate for the crease or the wedge (the outer third of the eyelid).

Thursday, October 28, 2004

UK retailer Marks & Spencer launches new cosmetics line

Categories: , ,

Telegraph | Fashion | Form a queue for Per Una's unmissable make-up

Per Una Cream Cheek Colour from Marks & Spencer

I've been writing a lot lately about cosmetics lines exclusive to a particular chain of stores. Now comes news that UK retailer Marks & Spencer will launch a new cosmetics line Per Una to join its other exclusive lines Autograph, Enhance, and Mien.

Tuesday, October 26, 2004

NYT and WSJ recognize benefit of lifestyle coverage

Categories: , ,

When I visited my folks in St. Louis in early September, I began each morning reading the Wall Street Journal (IMO the only journal of record in the U.S.) Maybe it was because of New York Fashion Week, but I was surprised by the amount of coverage given to fashion in the WSJ: for example, there were articles on how to wear the new retro styles (tweeds, brooches) without looking dowdy and the importance of patternmakers to fashion designers. The WSJ has greatly increased its lifestyle coverage and plans to launch a weekend edition in Fall 2005 to compete for advertising dollars. Meanwhile, the WSJ has launched a television show The Wall Street Journal Weekend on the Fine Living TV network.

T: The New York Times Style Magazine

The New York Times has revamped its fashion and interior design coverage into a new Sunday magazine simply called T: The New York Times Style Magazine. To learn more about T, read this press release from the New York Times Company.

Where to buy Jordana cosmetics

Categories: ,

Site statistics are a valuable means of feedback on The Style Page. Lately, I noticed that users found the Beauty > Cosmetics page by searching on "where can i buy jordana cosmetics" and "buy jordana cosmetics."

Jordana cosmetics are very affordable, but not that easy to find. The Style Page has spotted Jordana eye pencils and lip pencils at Walgreen's and the fuller range of Jordana cosmetics at dollar stores, but not at the large chains such as Big Lots!, Dollar Tree, or Dollar General, which are listed on the Beauty > Shopping page.

Wednesday, October 20, 2004

Women in #India get more #cosmetics choices: 2004

From 2004: agencyfaqs! > news & features > K.K. Modi Group forays into cosmetics (no longer available)

ColorBar Cosmetics (2004)
"THE Rs 2,500-crore K.K. Modi Group on Tuesday announced its foray into cosmetics with the launch of the ColorBar range of lipsticks, nail polish, kajal and compact.

While the formulations for most of these products will be imported, they will be manufactured through a third-party arrangement in Mumbai and marketed through a new group company, Serendipity Cosmetics."

Find ColorBar online:

Web site:
Twitter: @lovecolorbar