Marc Jacobs Is Creating His Own Line Of Cosmetics With Sephora: are you interested?

Hollywood Life picks up a story from WWD that Marc Jacobs Is Creating His Own Line Of Cosmetics With Sephora.  He is following in the footsteps of fellow designer Tom Ford.   He had his first meeting only last week.  It's too soon to project a launch date.

Would you be interested in shopping Marc Jacobs' cosmetics line, when it's put on the market?

Estee Lauder ups its hipness quotient with Tom Ford, Gwyneth Paltrow

The Estee Lauder Companies are working hard to re-energize their flagship Estee Lauder label. Last April, The Style Page noted Tom Ford's venture with Estee Lauder. In June, I noted Gwyneth Paltrow's contract with Estee Lauder to appear in their advertising campaigns. Only now are we seeing the results of these two ventures.

I was at Nordstrom in Tysons Corner last week, and a visiting makeup artist from Estee Lauder told me that only Neiman-Marcus and Saks are carrying the color products from the Tom Ford Collection. I then went to Saks, where the saleswoman told me that the Estee Lauder company was giving only small quantities of the products in the Tom Ford Collection to individual stores: for example, this Saks store received only one compact of solid perfume in Youth Dew Amber Nude (selling for $175!). The Eau du Parfum spray is strong enough to curl your toes, although Youth Dew Amber Nude is supposed to be lighter than original Youth Dew. I tested five lipsticks from the Tom Ford Collection ranging from a shimmering champagne to a shade that looked like malted milk to a deep plummy brown. The Tom Ford Collection also offers a subdued pinkish bronzer. I didn't find anything I wanted, thanked the saleswoman for her time, and walked away.

I have not been able to find the Tom Ford Collection sold online on esteelauder.com. I also tried saks.com, as the Tom Ford Collection premiered at its Fifth Avenue store, but all I could find available was the Eau du Parfum spray. With the way that Estee Lauder is limiting supply of the Tom Ford Collection, it's no surprise that these products are up for bid on eBay!

What's New in Beauty: June 10, 2005 - Mary Kay, Estee Lauder, reflect.com, Sephora, Maybelline

Categories: Beauty, Cosmetics

Mary Kay vetoes ads on Desparate Housewives - A Christian group successfully lobbies Mary Kay to pull ads for ABC's Desparate Housewives. May we expect TV ads featuring Nicolette Sheridan (NuGlow), Eva Longoria (signed with L'Oreal), and Teri Hatcher (who has a deal of her own) to pepper Desparate Housewives? Talk about cross-promotion!

Gwyneth Paltrow signs with Estee Lauder - The favorite of celebrity magazines, who named her daughter Apple, has signed a contract to appear in ads for Estee Lauder cosmetics and fragrances. As with the signing of Tom Ford, this appears to be another effort on the part of Estee Lauder Companies to boost sales of its flagship brand as consumer buying trends change.

P&G to close reflect.com - The master marketers (and innovators) at Proctor & Gamble haven't always been successful when it comes to cosmetics. P&G had a big rollout of Olay color cosmetics in supermarkets, drugstores, and other mass merchandisers, only to discontinue the line a couple of years later. Now comes news that P&G will close reflect.com, the customized cosmetics web site. Last day for order is Monday, June 13, so hurry!

reflect developed a color palette called the California Beauty Kit for Chico's, the women's clothing and accessories chain. This warm color palette features matte eyeshadows for day and shimmer eyeshadows for evening, along with a blusher, bronzer, and two lip colors. The price was cut from $55 to $29. While not available through Chico's web site, you might yet be able to find it in stores.

Sephora announces the winners of its 2005 Best of Sephora vote. 87,000 fans voted. Winners includes Nars blush in Orgasm, DuWop Lip Venom, Stila Lip Glaze, and more. Go to Sephora.com to shop the winners.

Maybelline goes upscale with signing of Kevyn Aucoin protege - I still have a problem calling Maybelline "Maybelline New York," as its corporate parent L'Oreal would have us call it. No doubt it has to do with the fact that I remember Maybelline as a child putzing around Kresge's dime store (and the reference to Kresge's alone betrays my age!), but the name "Maybelline" also conjures up Chuck Berry's song of the same name and Mother Maybelline Carter of country music's pioneering Carter Family - not exactly the image of urban sophistication that L'Oreal would like to convey. Still Volum'Express is my favorite mascara and I like its Dream Mousse Matte Foundation.

In another effort to go upscale, Maybelline has signed Troy Surratt, protege of the late, great makeup artist Kevyn Aucoin, as its star makeup artist and has already rolled out a new ad campaign featuring him. Previously, Surratt succeeded his mentor as beauty advisor at Beauty.com.