Revlon to discontinue Vital Radiance brand

After my two previous articles that dealt with Vital Radiance (Update on mass-market brands, Vital Radiance UPDATED 2006-02-22), it was only right to complete the story and inform readers that Revlon has faced the inevitable and is going to discontinue the Vital Radiance line. Poor sales have lead major retailers to drastically cut back on the number of stores selling the brand.

I provided some possible explanations on why Vital Radiance failed in my article Update on mass-market brands. For more about Revlon and its dropping Vital Radiance as part of its restructuring plan, read Revlon cuts 250 jobs, dumps cosmetics line in restructuring plan.


Susan McGraw for Vital Radiance

I'm going to miss Vital Radiance model Susan McGraw, however. She's cute, and I love her salt'n'pepper hair.