Friday, January 13, 2006

L'Oreal HIP High Intensity Pigments

L'Oreal has a new makeup line called HIP High Intensity Pigments now available at drugstores and mass-market retailers. I was struck by the outre makeup on the models that looks like something to be found on a MAC display. Even the typeface for HIP looks like MAC's.

The collection comprises 61 shades of creme blush, base, eyeshadow, lipcolor, lip gloss, bronzer, and eye color.

L'Oreal Hip High Intensity Pigments Flawless Liquid Makeup, Sand 802

In her article on determining your skintone, Paula Begoun noted that "The goal is to use foundation to neutralize whatever overtones are present with a neutral- to slightly yellow-toned foundation, thus matching the skin's natural undertone. ... There are a few exceptions to this guideline: Native North American or South American women, a tiny percentage of African-American women, and some Polynesian women do indeed have a red cast to their skin." L'Oreal Hip High Intensity Pigments Flawless Liquid Makeup comes in a variety of shades appropriate for women of color with reddish casts to their skin (select the link to find other shades other than that pictured). The HIP Cosmetics website states that there are "violet perles" in these bases, but I don't know how they affect the shade or the shininess of the makeup.

L'Oreal Hip High Intensity Pigments Brilliant Shine Lip Gloss, Tempting 378

L'Oreal Hip High Intensity Pigments Brilliant Shine Lip Gloss are packaged in the same tubes used for L'Oreal Colour Juice Sheer Lip Gloss (a favorite of The Style Page BTW). They come in both pearlized and non-pearlized shades.

Overall, this is an impressive debut. L'Oreal is the leader among drugstore brands when comes to innovative product offerings - by comparison, Revlon's recent product offerings are uninspired.

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