Shop ETC is no more

Shop ETC. ceased publication with its October 2006 issue.

Looking for Shop ETC on the newstand? Then read this notice from its publisher Hearst Magazines:

Due to the challenging economy and rising paper and postal costs, SHOP Etc. will be discontinued after the October issue. more

My first impression of Shop ETC is that it was a blatant rip-off of Lucky. However, Shop ETC. began to grow on me, and I became a subscriber.

Frankly, I'm surprised that Shop ETC lasted as long as it did (about two years). While its graphic design was ho-hum compared to Lucky, I did find individual items of interest in its pages, like this Spanx "Tight-End" Tights Five-Day-a-Workweek set.

PS Rising paper costs??!! Then why I am getting more unsolicited mail-order catalogues than ever?