Categories: Fashion, Media, MagazinesYahoo News - Cheaper Chic Spills Into Wintour'sVogue"[The] 832-page September issue hitting newsstands this week is the magazine's biggest ever, with 647 ad pages and weighing around 4 pounds."
This article notes that shopping titles such as
Lucky are much cheaper to produce than
Vogue and
Harper's BAZAAR. What it didn't mention that Lucky is much more honest than other fashion magazines in that women's magazines are about delivering the audience to its advertisers and Lucky is unabashed about its purpose. Magazines such as
Vogue and
Marie Claire feature both fashion and social commentary witihin its pages. For example, the September 2004 issue of
Vogue had articles about John Kerry's daughters (photographed in couture gowns) and a former punk rock singer now with the leftist MoveOn.org and a review of a book on India that perpetuates the image of that country as poor, dysfunctional, and corrupt.
This article first brought to my attention
SHOP Etc., a new magazine from the Hearst Corporation (which also publishes
Harper's BAZAAR,
Cosmo, and Oprah's
O), designed to compete with
Lucky.
SHOP Etc. uses the metaphor of a store with departments for fashion, home, and beauty and includes bifold pages to demarcate each department. While
Lucky has its Lucky Breaks and stickers page,
SHOP Etc. has coupon inserts.
Overall, I am not excited about
SHOP Etc., because it's nowhere as visually appealing as
Lucky. This magazine will probably go the way of
HotDots, another shopping title that tried to integrate a print format and web shopping, which discontinued publication after only a few issues.