Here are a couple of products that represent the triumph of marketing over anything else:
Stila Smoky Eyes Palette
This $40 compact embeds a one-minute recording explaining how to create the smoky eye look - with named Stila brushes. In other words, you're paying $40 for advertising, the same reason I find logo tees so stupid.
Cargo Daily Gloss
Cargo Daily Gloss is an example of making money from a product that had previously been given away free - Mary Kay and Merle Norman provided blister packs as a hygeinic means for customers to test lip colors. Similarly, CARGO's ColorCards™, upon which eyeshadow color has been embossed, is yet another means of commercializing what had been given away for free.