For many girls, Bonne Bell is their first cosmetic. Years ago, my friend invited me to a makeup application from Bonne Bell at Stix Baer & Fuller, a department store in St. Louis that was later bought out by Dillard's. I can still remember how the salesgirl applied a triangle of dots of cheek tint on my cheekbone (just below the temples) and stroked it on my cheeks. As it happened, I didn't wear makeup during my teens (despite my mother's urging for me to wear lipcolor), as I thought that makeup would detract from the intellectual, serious side (!) that I was so desparately trying to cultivate. I didn't start wearing makeup seriously until I was 27, and clearly had a lot of catch-up to do. You can be sure that I wasn't looking at Bonne Bell at that time.
I'm like a kid, however, when it comes to lip balm. I like fruity flavors (in lip balm, that is) and Bonne Bell's new VitaGloss2O Flavored Moisture Stick Lip Gloss fits the bill nicely. This is a clear, twist-up stick, much like Chapstick: remove the black cap and twist the stick up at the other end. While Bonne Bell compares it to sponge-on liquid gloss, I like this better. It also is formulated with Vitamin E, which is great as an emollient. And of course, it comes in the fruity flavors that girls (and the kid inside grown women) like: watermelon, strawberry, raspberry, mango, pineapple, and kiwi.
BTW There was a real Bonne Bell. She died in November 2005, at the age of 82.