Eye ♥ shadow - just read my recent posts on IsaDora Eye Shadow Quartets and Stila Fall in Love Eye Shadow Trios. During my recent layover at Heathrow Airport (before the current terrorist threat), I visited the shu uemura counter, and was captivated by the selection of eye shadows.
These eye shadows have a silky texture and are identified by color family (Pink, Gold, Green, Blue, Purple, Beige, Brown, White, Grey, and Black) and finish (matte, pearl, metallic, or irridescent), rather than by meaningless attributes such as Tempting, Coy, Shy, Audacious (add your own). It's a practice I'd like to see other makeup brands emulate.
After Shiseido, shu uemura is probably the best known makeup brand to come out of Japan, although it's now owned by L'Oreal Group. U.S. customers may shop the U.S. site shuuemura-usa.com.