Friday, May 09, 2008
Avon Pro-To-Go lipstick
Avon has been working hard to keep relevant in the ever-changing market for beauty. The launch of mark, geared toward teens, appears to have been successful, and mark's customizable Hook Ups have become popular. In addition, Avon has hired Jillian Dempsey of Delux Beauty as its Creative Director (husband Patrick Dempsey has signed on to promote men's products from Avon).
Avon has gone all out to promote its new Pro-To-Go lipstick, with SMS to get a free lipstick upon the launch and full-page ads featuring Reese Witherspoon, Avon's newly named "Global Ambassador."
The sliding button opens the lid and even the lipstick. Clever packaging, but how does Pro-To-Go perform? The application is smooth, and the lipcolor feels smooth and comfortable. The Style Page gives it a "thumbs up."
Avon Pro-To-Go lipstick comes in 15 different shades and is available for an introductory price of $5.99 (after that, it will cost $9.00). You may buy Avon Pro-To-Go lipstick via the Avon website or, of course, your Avon rep.