Recurring themes on The Style Page blog have been the standardization of what constitutes natural and/or organic personal care products and certification of products as "natural" or "organic." I am not a purist, I write on these issues to inform consumers about the myriad standards and certification activities out there.
Standards and certification activities provide no information on how well "natural" and "organic" products perform vis-à-vis conventional products. Recently, I wrote to a woman who generously supplied me with samples from Miessence, a direct sales company from Australia, that I was disappointed with the performance of its foundation. While the Miessence foundation didn't sting like the Organic wear™ 100% Natural Origin Tinted Moisturizer from Physicians Formula, the mixture of water, oils, and powder was not sufficiently blended into an agglomerate-free whole.
Monique of beauty girl musings published an article on standards and certification for natural personal care products announced by the Natural Products Association on May 1.
Separately, Christopher of Christopher Drummond Beauty, republished a letter that threatened to sue manufacturers and the Ecocert (which certified Physicians Formula's Organic wear products) and OASIS certification bodies for their claims of "organic" products. Ecocert was singled out for including water as an organic product(!) The letter was written by David Bronner of Dr. Bronner's Magic Soaps and Ronnie Cummins, Executive Director, Organic Consumers Association (OCA). The letter is long and technical and refers to a survey that is apparently about consumers' perceptions of what constitutes organic products.
Dr. Bronner's and OCA has since filed suit against the manufacturers, Ecocert, and OASIS. The hyperlinked article from Cosmeticsdesign-europe.com notes what I have contended: The natural and organics cosmetics industry has long been suffering from the lack of an internationally recognizable, reputable standard