Simply pass it up

CoverGirl Simply Ageless Anti-Aging Foundation


The marketing campaign for CoverGirl Simply Ageless Anti-Aging Foundation features Ellen DeGeneres, whose signing as a spokesmodel has been the most hyped of anyone whom I recall recently: the first openly gay model to sign! Ellen, with her blond hair and blue eyes, is actually a throwback to the bad old days when CoverGirl promoted that beauty ideal with the likes of Cheryl Tiegs, Cybill Shepherd, and Christie Brinkley.

Enough about Ellen. What about Simply Ageless? It's described as makeup with Olay Regenerist (was this an intended pun?) serum mixed in. Cream foundation is not my favorite type of makeup to begin with, and even though this makeup is intended for mature women, it is excessively matte and drying.

At $13.99 (Walgreen's sells it for $15.99), it's more expensive than other CoverGirl offerings. Simply pass up Simply Ageless.