What's New in Beauty - May 12, 2005: Yue-Sai, Costco, Webby Awards, cosmetic buying trends

Categories: Beauty, Cosmetics

China's Yue-Sai goes global: L'Oreal will launch Yue-Sai, the Chinese cosmetics brand, first in Asia and then in Europe and North America. Yue-Sai was founded by Chinese-American TV presenter Yue-Sai Kan. L'Oreal acquired Yue-Sai from the Lancaster Group in January 2004.

Costco developing its own cosmetics brand - Costco, the Seattle-based wholesale buyers' club that can supply you from cradle to grave, is developing its own cosmetics brand in partnership with Borghese. The Style Page has previously written on cosmetics brands exclusive to a store chain: IsaDora (Walgreen's), Lumene (CVS), Per Una (UK's Marks & Spencer), No 7 (UK's Boots), and good skin, American Beauty, and Flirt! (Kohl's).

The Webby Award winners have been announced: in the Beauty and Cosmetics category, the winner was comeclean.com, a web site for method's holiday gift set. Its gimmick was providing a place to read confessions and post confessions to "come clean." The People's Choice winner was the Mary Kay personal consultant site - no surprise there.

Finally, the article Specialty format steals department store beauty dollar from Cosmeticsdesign.com discusses how specialty and discount stores are taking market share for cosmetics purchases from traditional department stores. The merger of the major U.S. department store chains - Federated (Bloomingdale's and Macy's) and May (Lord & Taylor, Robinson's-May, Hecht's, Famous-Barr, etc.) will result in fewer consumer choices among department stores.

The Style Page notes that one challenge is that salespeople at department stores represent and work on behalf of a particular cosmetics brand. If department stores and their suppliers (notably Estee Lauder Companies) want to win back market share, they should scrap the current system in favor of salespeople/advisors who can advise on several brands and provide central checkouts for cosmetics purchases.

Update: Soon after I published this post, I found that Shoppers Drug Mart, a drugstore chain in Canada, is negotiating with Estee Lauder Companies to distribute various Estee Lauder brands through their stores. More evidence about the change in buyers' habits.

HOUSEKEEPING

Categories: Home, Housekeeping

I just completed an update of the HOUSEKEEPING page. I discovered that this page had not been updated in several months. This page provides links to many house cleaning brands that are environmentally safe and non-toxic (solid waste from empty containers continues to be a problem, however). Formerly, one could only find these products at health food stores; now, one can find them at supermarkets and other mass-market retailers. Target is marketing products from Method Home. Williams-Sonoma has a line branded under its name, but read the find print, and you'll see that the products come from Caldrea. Restoration Hardware is also marketing a line of environmentally safe and non-toxic cleaning products. Direct sales company The Pampered Chef sells environmentally safe and non-toxic cleaning products through its sales consultants.

The Style Page has tried Method laundry detergent, Method liquid hand soap, ecover lau

ndry powder, Tsunami Wave laundry capsules, and Caldrea dishwashing liquid, and can recommend them all. Our household relied on ecover for laundry as my husband and I were being treated for dermatitis. Those who follow this blog should know by now that I'm a sucker for great packaging, and the packaging for Method liquid hand soap is really cool!

The Style Page is not a granola-munching, Birkenstock-wearing purist: the Housekeeping page also provides links to products from 3M and Proctor & Gamble. If you cannot justify paying a premium for natural cleaners, simply use less of your current products: for example, try halving the amount of laundry or dishwashing detergent you use per load and see if the results are about the same. You know by now that wash-rinse-repeat is merely a marketing gimmick to get you to buy shampoo more often; now simply use less detergent for dishes and laundry.