Nuance Salma Hayek

Salma Hayek has made the transition from being a Mexican telenovela actress to being a force to reckon with in Hollywood - nominee for Best Actress Oscar for Frida and producer for Frida and Ugly Betty, which itself was based on a telenovela.

Now she’s rolled out Nuance Salma Hayek, a line of skin, hair, and body care products and cosmetics for CVS. The cover story for the September 2011 issue of Allure gave her an opportunity to promote her line (the line between editorial and advertising in beauty and fashion magazines is razor thin).

Salma Hayek on the cover of the September issue of Allure

Buy one get one 50% off specials, CVS ExtraCare rewards, and $5 rewards for $50 spent on beauty products at CVS provided incentives to buy Nuance Salma Hayek cosmetics.

I tried Color Vibrance Lipstick in My Favorite (a pinky shade) and Paprika.  While My Favorite went on smoothly, Paprika had poor color payoff (I seek color payoff when it comes to red lipstick), was uneven in its application, and the color wasn't true.  I returned Paprika to CVS.  My husband was surprised that CVS accepts returns on cosmetics.

I'm a sucker for standout packaging, and the Beautiful Blends Eye Quad and Perfect Lips Lip Quad are packaged in a unique pod in which you open the "petals":

Perfect Lips Lip Quad

Other interesting products are:

• Front and Center Concealer and Brightener, which looks a lot like LORAC's Double Feature Concealer/Highlighter (minus the rollerball)
• Lights, Camera, Action Eye Trio, a single wand that contains "creamy eyeshadow, shimmery highlighter and eyeliner"

The packaging is adorned with delicate long-stemmed flowers - certainly not the bold designs of her talented brother Sami!

Scooped!

Beauty411 scooped this item:

Jemma Kidd, Napoleon Perdis & Pixi Cosmetics now at Target!
You can now shop for the new cosmetics lines online at target.com. Apparently, the products are already available at some Target stores (another tribute to Target's erratic stocking). I checked yesterday at the Target store in Reston, VA where I shop and found that two shelves were cleared, presumably making way for the new lines.

The Makeup Divas published this item before I had a chance to blog on it:

CVS To Open Beauty 360 stores
These stores will feature high-end brands. The first is due to open later this year. I'll wait and see if this concept is a success. Boots had a similar concept in the UK called Pure Beauty and it crashed and burned.

ThickerLongerBetter Part I

Many of us are constantly seeking the perfect mascara: one that thickens or lengthen lashes (or maybe both!) and doesn't smear or clump.

Many people like Cover Girl's Lash Blast. While Lash Blast doesn't smear or clump, I was disappointed, as it didn't deliver on building significant thicker lashes. Rimmel's new Glam'EYES does deliver on building thicker and longer lashes and doesn't smear. However, you might want to run a lash comb or clean mascara wand afterwards to define and separate the lashes.


Maybelline Colossal Volum' Express mascara

beauty girl musings had great things to say about Maybelline Colossal Volum' Express mascara. I have yet to try this mascara. If Lash Blast's orange packaging was eye-catching, then Colossal Volum' Express's packaging is eye-popping, in a yellow that fairly screams. Monique said that you'd expect to pay about $7 for Colossal Volum' Express. Where I live (Northern Virginia, near DC), if you have a CVS customer card, you can get Colossal Volum' Express on sale for $4.99 through Saturday, July 5; even better, you'll get "bonus bucks" that will give you $2 discount on a future CVS purchase. Enter your zip code to locate your nearest CVS store at CVS.com and browse the Weekly Store Ad to see if this offer applies to your store.

Since I mentioned the CVS sale, I should also mention another special applying to my location is "bonus bucks" for $5 discount on a future CVS purchase with purchase of LaRoche-Posay's Anthelios SX SPF 15 sunscreen. Anthelios SX contains Mexoryl SX, which is the 1st sun filter in a sunscreen approved by the FDA in 18 years. Mexoryl SX fills the gap in sunscreens for short UVA ranges.

PS I took advantage of the CVS sale to purchase Maybelline Colossal Volum' Express mascara. This has the edge over Rimmel's new Glam'EYES mascara. Maybelline Colossal Volum' Express is a buy.

PS Just got notice from Anthelios' PR that Anthelios 40 with SPF 40 will be available soon.

Miracle cream

Miracle cream - LMX5™

The hair on my chin and jaw became unmanageable, so it was time for me to look beyond tweezing and snipping hairs with a manicure scissors. A dermatologist's office tried to sell me on a package of laser treatments, but I balked at the price. Moreover, I've read that the effectiveness of laser hair removal depends on the contrast between the hair and the skin. As many of my hairs were light in color, I decided that I was not a good candidate for laser hair removal and went back to electolysis.

Now, I am a baby when it comes to electrolysis. My eyes tear up and I wince and twitch like crazy. This time, however, I quietly lied on the table while the electrologist deftly removed hairs. It didn't hurt even when she removed hairs near the lips, where there are a lot of nerve endings. The difference? LMX5™ numbing cream, a topical anesthetic.

LMX5™ doesn't require a prescription, but I had to special order it through CVS. drugstore.com doesn't even carry it - it carries only the 4%, which, according to what my electrologist heard from her other clients is not as effective as LMX5™. However, Amazon.com does carry LMX5™.

Don't be turned off by the fact that LMX5™ is marketed as an anorectal cream. After all, if beauty contestants can use Preparation H to treat puffy eyes, why can't you use LMX5™? It's also supposed to be good for undergoing treatments such as Botox.


Liv Tyler, as featured on the cover of the July 2007 issue of Allure

NEW The July 2007 issue of Allure (which features Liv Tyler on the cover) also recommends numbing creme when doing a bikini wax.

Great drugstore finds

As the interview with Aunt Beep for ThisNext showed, I'm an inveterate roamer at CVS, particularly its cosmetics aisles, which not only have the usual mass-market brands, but also Lumene, a cosmetics brand from Finland exclusive to CVS and the French skin care brands Avene and LaRoche-Posay.

Here are some drugstore finds that I'd like to share with my readers:

Maybelline Dream Mousse Shadows in Rose Kiss and Black Spice from their limited edition Sugar and Spice collection for Valentine's Day (the collection even featured nail polish with heart-shaped sparkles!) . Rose Kiss is a beatiful shade for the lid, while Black Spice is great for the outer corner of the eye for the class smoky eye look. If only Maybelline would add these shades to its regular collection!

L'Oreal has now added liquid bronzer to its popular True Match™ collection of foundations, powders, concealers, and blushes designed to flatter a wide variety of skin tones. I am very fond of True Match™ liquid makeup in N3 - see my review at ThisNext, so I picked up the liquid bronzer in N1-2-3. This liquid bronzer may be blended with your foundation or be used alone.

UPDATE: The May 2007 of Lucky has a good tip: apply liquid bronzer before foundation to even skin tones. It worked for my skin, which has a tendency towards ruddiness

Physicians Formula Mineral Wear™ Talc-Free Mineral Eye Shadow Quad

Finally, Physicians Formula has released six different talc-free Mineral Eye Shadow Quads, all in beautiful shades. My complaint is about the packaging - you have to flip the compact over to use the mirror, so it's a clumsy way of applying the eyesahdow.

You can find Maybelline, L'Oreal, and Physicians Formula at major drugstores, mass-market retailers, supermarkets, and drugstore.com. Lumene is exclusive to CVS, and you can also find Avene and LaRoche-Posay at select CVS stores. Stores carrying Vital Radiance are now trying clear their inventory, so now is the time to snap up these products (which were good, although the line was badly marketed) at the right price - I was fond of Vital Radiance's Smoothing Eye Primer mousse, so I bought two at half-price. Paula's Choice may be purchased through the web site for Paula Begoun.

UPDATE: I have since found out that drugstore.com and Amazon.com carry a wide variety of Vital Radiance products.

ThisNext - Blog - Interview: Julie of The Syle Page

Aunt Beep interviews The Style Page for ThisNext:

At ThisNext we can’t get enough of bloggers with a mission, and Julie of The Style Page (ThisNext profile: thestylepage) is no exception. Her quest is simple, she’s “obsessed with finding the perfect olive green eyeshadow; Cadbury mini-eggs and JBz chocolate candies; and glass bead jewelry.”

Fair enough, dear blogger. Fair enough.

Check out her worldly shopcasts on everything from mouth-watering marzipan to goth candle sticks to Sitar music then read on to see why she roams the isles of CVS and why she loves animated flicks…

Read more of the interview and learn more about my eclectic interests.

Also, Kristopher Dukes picked up on my shopcast for Constant Color Gel Eyeliner in Nightfall in her article A Pinch Goth, A Touch Glam: Black Makeup.

Update on mass-market brands: 2007

This past spring brought several new launches of mass market brands. The Max Factor (owned by P&G) and Almay (owned by Revlon) cosmetics lines were completed revamped, while L'Oreal launched its HIP line and Revlon launched its Vital Radiance line for women over 50. The Style Page wondered how supermarkets, drugstores, and "big box" retailers (Wal-Mart, KMart, Target) were going to accomodate these new brands.

See The Beauty Newsletter for a critique of Almay's dated eyeshadow concept.

HIP appears to have been a success - L'Oreal has recently expanded the line with two new products: Pure Pigment Shadow Stick and Shocking Shadow Pigments, in addition to new colors for its eye shadow duos(another indicator is that searches on "L'Oreal HIP" are a major driver of traffic to this blog).

Max Factor, however, has been a disappointment: many of the main drugstore chains (CVS, Walgreen's, Rite-Aid) do not carry the line, and it is found only at Wal-Mart and KMart. Maybe the problem was the ads that featured Carmen Electra wearing scary makeup.

Revlon's much-hyped launch of Vital Radiance has been a disappointment. Due to lackluster sales of the brand, Wal-Mart, Target, and CVS plan to cut back drastically on the number of stores carrying the brand, while Revlon believes that consumers need more time to know the brand better.

According to WWD, "Market reports indicate that Wal-Mart will trim the line [Vital Radiance] from 2,500 doors to 500, while Target will cut it from 1,500 to 500."

My take is that consumers were turned off by the prices of Vital Radiance products, which are higher than those for other mass-market brands. Vital Radiance's target audience of women over 50 are probably value-conscious and rejected the higher prices.

I am not the only one who thinks this way - see comments on my post Vital Radiance UPDATED 2006-02-22.

Revlon should have priced Vital Radiance lower, or issued discount coupons to entice first-time buyers. Then there's always the dicey proposition of marketing to older women without making them feel ... old. An introduction of skin care products planned for 2007 might change Vital Radiance's fortunes.

Revlon sees a $40 million loss from Vital Radiance. Things haven't been so great on the personal front either: Revlon Chairman Ron Perelman's marriage to actress Ellen Barkin ended in February 2006, after five years of marriage.

Make-Up Test

Categories: Beauty, Cosmetics

New Haven Advocate: Make-Up Test
Boots make-up is a kick in the head for fashionistas



A review of Boots No 7 and Botanics makeup lines, which are being introduced into the U.S. through select CVS and Target stores.

Writer Jackie Senno asks, "What's best about Boots?" If I were to answer that question, I'd say this statement from their brochure on No 7:

"We all know that beauty is more than skin deep - but for women, it's one of life's pleasures, a chance for a moment of 'me-time'"

which is a very nice summation of the appeal of cosmetics for me and for many others.

Canadian Beauty

It's been nearly 15 years since Toronto-based MAC revolutionized the cosmetics industry with its neutral foundations, ultra-matte lipsticks, and its wide variety of shades for lips, cheeks, and eyes. Largely through buzz generated by beauty editors (and not through advertising), its products became in demand. The Estee Lauder Companies bought out MAC, and MAC has since become widely available in department stores and MAC mall stores throughout the U.S.

CARGO is another Canadian cosmetics company that found success in the U.S., largely through its distribution by Sephora.com. The Style Page especially likes CARGO'S selection of eyeshadows (its litmus test for a cosmetics line).

The Style Page recently came back from a trip to Canada, and would like to report on Canadian products that are not widely available in the U.S., at least not yet.

Two major Canadian pharmacy chains offer their exclusive lines of cosmetics: Shoppers Drug Mart (called Pharmaprix in Quebec) offers its own Quo cosmetics line, while Pharmacie Jean Coutu offers the Personnelle and Garraud Paris cosmetics lines. Pharmacie Jean Coutu has penetrated the U.S. market through its acquisition of over 1500 Eckerd drugstores from JC Penney, but there's no word of its exporting Personnelle and Garraud Paris to its Eckerd stores, which will retain the Eckerd banner (CVS purchased over 1200 Eckerd stores from JC Penney).

Marcelle is a mass market comsetics brand, available at both Pharmacie Jean Coutu and Shoppers Drug Mart. The Style Page picked up Marcelle's Soothing Eye Make-Up Remover Gel, which, despite the name, stung on contact. If the sting could be removed from this product, this would be a great product and much more convenient for travel than liquid eye makeup remover (The Style Page had the misfortune of having liquid eye makeup remover leak and stain her packed clothes). Groupe Marcelle purchased the Annabelle cosmetics line, which is also available through pharmacies.

Lise Watier is a Montreal-based makeup artist whose eponymous line is available both in department stores and drugstores. The Style Page picked up an eyeshadow single in Halo Mat, a light yellow, which brightens the eyes. In the U.S., her Neiges (Snow) fragrances may be purchased through Sephora.com.

Nacara is a cosmetics line from Montreal geared towards "women of color." It features highly-pigmented lipsticks and cream-to-powder makeup. The Style Page found Nacara at Pharmacie Jean Coutu

Dans un Jardin is a chain of perfumeries in Quebec and Ontario. The stores offers bath and body products and home fragrances under Dans un Jardin's own label, its own e&n (essence & nature) color cosmetics line, Decleor skin scare, and a wide variety of Lampe Berger fragrance-diffusing oil-burning lamps and parfums de maison (home fragrance) oils.

Fruits & Passion is another chain of perfumeries, with boutiques across Canada and in several foreign countries (but not, alas, the U.S.). In the U.S., Nordstrom sells some of its Cucina (kitchen) line of products in the beauty department. Fruits & Passion boutiques carry bath and body products, home fragrances, environmentally safe cleaning and laundry products, and even food products. The Style Page picked up maple jelly (how quintessentially Canadian!) with orange peel from Fruits & Passion's L'Art de la table collection.

The Style Page especially welcomes comments from its Canadian readers on Canadian beauty products.

What's New in Beauty - May 12, 2005: Yue-Sai, Costco, Webby Awards, cosmetic buying trends

Categories: Beauty, Cosmetics

China's Yue-Sai goes global: L'Oreal will launch Yue-Sai, the Chinese cosmetics brand, first in Asia and then in Europe and North America. Yue-Sai was founded by Chinese-American TV presenter Yue-Sai Kan. L'Oreal acquired Yue-Sai from the Lancaster Group in January 2004.

Costco developing its own cosmetics brand - Costco, the Seattle-based wholesale buyers' club that can supply you from cradle to grave, is developing its own cosmetics brand in partnership with Borghese. The Style Page has previously written on cosmetics brands exclusive to a store chain: IsaDora (Walgreen's), Lumene (CVS), Per Una (UK's Marks & Spencer), No 7 (UK's Boots), and good skin, American Beauty, and Flirt! (Kohl's).

The Webby Award winners have been announced: in the Beauty and Cosmetics category, the winner was comeclean.com, a web site for method's holiday gift set. Its gimmick was providing a place to read confessions and post confessions to "come clean." The People's Choice winner was the Mary Kay personal consultant site - no surprise there.

Finally, the article Specialty format steals department store beauty dollar from Cosmeticsdesign.com discusses how specialty and discount stores are taking market share for cosmetics purchases from traditional department stores. The merger of the major U.S. department store chains - Federated (Bloomingdale's and Macy's) and May (Lord & Taylor, Robinson's-May, Hecht's, Famous-Barr, etc.) will result in fewer consumer choices among department stores.

The Style Page notes that one challenge is that salespeople at department stores represent and work on behalf of a particular cosmetics brand. If department stores and their suppliers (notably Estee Lauder Companies) want to win back market share, they should scrap the current system in favor of salespeople/advisors who can advise on several brands and provide central checkouts for cosmetics purchases.

Update: Soon after I published this post, I found that Shoppers Drug Mart, a drugstore chain in Canada, is negotiating with Estee Lauder Companies to distribute various Estee Lauder brands through their stores. More evidence about the change in buyers' habits.

April 2005: What's New in Beauty - Boots No 7

Categories: Beauty, Cosmetics, UK

Boots puts £5m to promote No 7 range overhaul - Boots is the UK's major drugstore chain and is everywhere as pervasive in the UK as Walgreen's and CVS are in the US. Boots has even established stores overseas (I spotted Boots in Bangkok). Lucky magazine's editor-in-chief, Kim France, is quoted as saying "I could find an excuse to go into this drugstore every day" in the article on shopping in London from the April 2005 issue of Lucky. I putzed around at Boots everyday while I was in London and Oxford - it's probably the novelty of seeing products you don't find in the US. The referenced article is about Boots's overhaul of its No7 cosmetics line, which is marking its 70th anniversary.

Walgreen's IsaDora, CVS's Lumene

Categories: Beauty, Cosmetics

I live in the Mid-Atlantic States, where the dominant drugstore chain is CVS. I visited Walgreen's while I was in St. Louis, and checked out the IsaDora cosmetics line, which is carried exclusively at Walgreen's. There's a growing trend for chain stores to carry lines exclusive to that chain. While IsaDora, a cosmetics line from Sweden, is exclusive to Walgreen's, Lumene, a cosmetics line from Finland, is exclusive to CVS. (Interestingly, I found eyeliner pencils from CVS's Essence of Beauty line at Big Lots!)

I found IsaDora unappealing and dated in its displays featuring overly made-up models and its packaging. Lumene, on the other hand, strives for an image of Nordic freshness and coolness through its use of cool blonde Nordic models and dark blue packaging (think Noxzema or Nivea).

The Style Page has tried Lumene's Vitamin+ Energy Cocktail serum, a two-phase formula that needs to be shaken for application, and it does impart a nice glow to the skin. It also likes Lumene's Delight Solo eyeshadow in Never Alone (a subdued pink) from its Skin Couture collection.