Tuesday, October 26, 2004

NYT and WSJ recognize benefit of lifestyle coverage

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When I visited my folks in St. Louis in early September, I began each morning reading the Wall Street Journal (IMO the only journal of record in the U.S.) Maybe it was because of New York Fashion Week, but I was surprised by the amount of coverage given to fashion in the WSJ: for example, there were articles on how to wear the new retro styles (tweeds, brooches) without looking dowdy and the importance of patternmakers to fashion designers. The WSJ has greatly increased its lifestyle coverage and plans to launch a weekend edition in Fall 2005 to compete for advertising dollars. Meanwhile, the WSJ has launched a television show The Wall Street Journal Weekend on the Fine Living TV network.

T: The New York Times Style Magazine

The New York Times has revamped its fashion and interior design coverage into a new Sunday magazine simply called T: The New York Times Style Magazine. To learn more about T, read this press release from the New York Times Company.

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