Perhaps I was a bit critical of Stila's Smoky Eye Palette - I'm not adverse to pricey brands (particularly if they provide something I can't find in less pricier brands) and some folks seem to like the palette. Still, I think it was nervy to insert an audio commercial advertising other Stila products on a $40 item.
That said, eye makeup is the trickiest part of makeup application, and it's to a makeup company's advntage to provide guidance on applying makeup to sell product. Here's a rundown on products with accompanying guidance:
Bare Escentuals Get Started Eyes
Bare Escentuals Get Started Eyes and Bare Escentuals Tutorials - Lesson 1: Smoky Eye provide guidance with the set. I think that the lid and eyeliner shades on the model are great, but I'm not smitten with the pale pink highlighter, especially with deep-set eyes like mine (and the model's). I wish the Chocolate Raisin liner was sold individually - it sounds like the dark-dark brown-plum I love (see also Constant Color Gel Eyeliner)
Jemma Kid Eye Wardrobe Eye Shadow Quartet
Jemma Kidd is a London-based makeup artist. She's also the sister of model, champion polo player, and race car driver Jodie Kidd; great-granddaughter of press magnate Lord Beaverbrook; and wife of the grandson of the current Duke of Wellington - whew! Advice on application may be downloaded from Jemma Kidd's website, as well as her columns for The Mail on Sunday (UK).
Mally Beauty City Chick Smokey Eye Kit
Mally Beauty is a makeup line from celebrity makeup artist Mally Roncal (she's the one who makes Beyoncé always look fabulous). Originally available through QVC, Mally Beauty is available at Amazon.com. Mally Beauty City Chick Smokey Eye Kit comes in five different color themes: Brownstone (browns), Skyscraper (slate/gray), Central Park (greens), Nolita Navy (blues), and Plum Chelsea (guess). Each palette comes with eye shadow base and eye liner pencil.
Pop Beauty Eye Class - Smokey Eyes is the most diversified palette of the lot, and features these shades: jet black, smokey steel gray, sapphire blue, silver, deep plum, deep violet, burnished bronze, emerald green, olive gold, nude glow, opal gold, and sparkling white. Examples of application are provided with the palette.