Thursday, January 05, 2012

P&G pulls Taylor Swift Cover Girl mascara ad

P&G (Cover Girl) has been more honest than L'Oreal (which also owns Maybelline) about enhancing images for its ads: for example, in its LashBlast mascara ads featuring Drew Barrymore, it provides fine print that lash inserts were applied before mascara.

Now comes news that P&G has pulled its ad featuring Taylor Swift for its NatureLuxe Mousse Mascara, after the US Council of Better Business Bureau's National Advertising Division requested that P&G substantiate its claims and called into account P&G's enhancing the image to mislead the consumer about how much the mascara enhances the eyes:

The issue of Photoshopping images has been a hot topic on online fashion and beauty forums.  Are we ready for more realistic advertising?  We claim we are, but as ExtremeTech notes,

 "... humans are incredibly sensitive to visual stimuli — and multiple trillion-dollar industries, including advertising, cosmetics, movies, and TV, all stand to gain by making their products look more appealing. There is a reason that digital manipulation and post production is so prevalent, after all — and indeed, it could even be argued that non-manipulated images now look ugly to our eyes."

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