Tuesday, January 03, 2012

UK's Advertising Standards Authority bans misleading cosmetics ads

The UK's Advertising Standards Authority banned an excessively retouched ad featuring Julia Roberts for Lancome and this one featuring Christy Turlington for Maybelline:

At right, a fresh-faced Turlington dares to bare.

The ASA deemed these ads misleading, as the perfect complexions were a result of photo manipulation, not product use.  Watch this space for US crackdown on misleading cosmetics advertising.

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