Friday, October 31, 2008

Kashuk to Enter Space NK

From WWD's public web site came this intriguing snippet (to read the full article, you need to subscribe):
Nicky Kinnaird spotted Sonia Kashuk and saw a bull’s-eye.

Kinnaird, founder of the high-end apothecary Space NK, has plucked Kashuk’s namesake cosmetics line from Target, which has incubated the brand for the last decade.

Kinnaird plans to add the Sonia Kashuk brand to her U.K. shops and U.S. doors, including Space NK’s in-store boutique concept with Bloomingdale’s, which is slated for nine units. Space NK will trumpet is partnership with Sonia Kashuk by including the mass-market born products in its shop at Bloomingdale’s 59th Street flagship in Manhattan, which will be unveiled on Thursday. Target will continue to carry the line, and has...

Good for Kashuk. Since her cosmetics line debuted at Target, it has suffered from erratic stock. Compare that to the recent introduction of JK Jemma Strand, pixi by Petra, and Napoleon Perdis NP Set: certainly, at my nearby Target store, these three brands were fully stocked. Kashuk should have been PO'ed.

I hope that the new venture with Space NK will give Kashuk the display and stock she deserves.

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