Tuesday, October 28, 2008

The end of mascara, as we know it?

The market is full of mascara innovations; in fact, the November 2008 issue of Allure has an entire article devoted to mascara innovations. I have yet to blog on Exceptionnel de Chanel Intense Volume and Curl Mascara and L'Oreal Double Extend Beauty Tubes Mascara, the first mass-market tube mascara.

Now from Beauty Counter, a blog from Style.com "The Online Home of Vogue" (both Vogue and Allure are Condé Nast publications), comes this article Mascara, Going The Way Of Betamax?
Ever since news broke last year that Lumigan, a glaucoma treatment that can prevent blindness, can also make your eyelashes grow two millimeters in six weeks, beauty seekers with 20/20 vision have been desperately trying to get their hands on a prescription. For those of you who have taken to faking your eye exams, some good news: Allergan, the pharmaceutical company behind the drug, is making plans to apply for a cosmetic license in the U.S., which could mean an end to mascara as early as next year. (RIP, Great Lash. We’ve had a good run.)
Amazing. Botox was initially licensed for treating people with muscle spasms and tics. Then its use for cosmetic purposes was discovered. Lumigan might go the same path, from use for medical purposes to use for cosmetic purposes.

Check out this photo of Twiggy used to illustrate the article:


Wow. Talk about a swan's neck. Twiggy's look was created by layering four strips of false eyelashes.


lelaelena said...

I could not possible be more excited for Lumigan being put into cosmetic products. My quest for longer lashes is an epic one.

And oh yes, I am supremely excited by all this mascara insanity. I don't even know where to start!

Julie said...

Your job at Sephora should give you ample opportunity to sample all the new mascaras.

Checked out your blog ... loved the blog, but have to admit I'm not crazy about the title. I too love Linda Evangelista, and I'm glad to see her adorning the fashion mags (Prada, L'Oreal) again. I also like folk music from Middle and Eastern Europe.